CRITERIA · 07 · WEIGHT 10%

Engagement & conversion

Methodology 2.2. Each check records one status; only verified and requirement-not-met results are scored.

ENG-01

Evidence required: Email signup form or subscribe call to action

Source: Parsed sampled HTML

Applies to: All companies · Severity: 1/3 · Scored

If missing: Offer useful updates with clear signup expectations.

ENG-02

Evidence required: Form with an email/message field that is not a search or login form

Source: Parsed sampled HTML (submission not tested)

Applies to: All companies · Severity: 2/3 · Scored

If missing: Provide an accessible inquiry form and verify delivery.